Why your site should be mobile friendly

Internet is evolving at a rapid pace. That wants people constantly evolving in different directions, but one constant is that they want more than ever to find relevant results easily when conducting an online search. If you have your own website, this can be a bit frustrating at times. But if you are determined to follow the changes in this industry and you really want the best for your website, so here are the main advantages and reasons why creating a mobile friendly is essential .

The ultimate goal will always be to meet the wants and needs of your audience. Achieve this is also what is Google, because its policy is to provide users with the best websites, the most relevant sites of the moment, and that as soon as they click on the search button!

Here are 3 key points to gain a real understanding and insight into the reasons why mobile friendly websites are so crucial.

1. The policy of Google's mobile friendly

Google announced in 2015 a change of rules of the game, released via their platform for webmasters . It explains that the sites will now be affected by their developments in terms of mobile usability and encourage people to make their websites mobile-friendly and optimized for users.

"This change will affect mobile searches in all languages ​​around the world and will have a significant impact on our search results. Therefore, users will find it easier to get relevant search results, high quality and are optimized for their devices "

2. The usability of mobile

How do people perform a search? A very important factor to consider is the ease of use. Today, most people do their searches from mobile devices and tablets. It is therefore essential that your website is set up in a mobile perspective and can be positioned at a mobile search.

Google tries to please its customers and is aware that its development should reflect the preferences of its customers. If it fails to do so, he may see the spinning users to other search engines.

So since people are looking more and more via their mobile devices, it is only natural that Google gives priority to mobile websites offering users the easiest and relevant experience.

3. The increase in mobile traffic

The third point to discuss is the mobile traffic . It is constantly changing. When the statistics are observed, it is not uncommon to find that in some cases over 50% of users browse on mobile devices. It is therefore essential that you are well prepared and confident that your site is optimized for mobile , not only from a perspective of usability, but also in terms of SEO.